William Hill US and IGT form US lottery partnership

IGT Global Solutions Corporation and William Hill U.S. announced Tuesday that they have entered into a multi-year agreement to offer U.S. lotteries a full service solution for sports betting.

Together, the companies are able to offer U.S. lotteries a fully-managed solution to meet all current and future needs in sports betting, both maximising revenues to each state and ensuring a reliable, attractive, and innovative service for players, a joint statement advised.

This new partnership seeks to build upon the already successful pairing between the companies which resulted in IGT being awarded the contract to run sports betting for the Rhode Island Lottery together with William Hill. Under the terms of the partnership, the companies will jointly consider all future sports betting opportunities and bid requests from U.S. lotteries on a mutually exclusive basis.

The combined offer to U.S. lotteries under the new agreement will comprise IGT’s PlayShot end-to-end sports betting platform for land-based, retail, online, and mobile with William Hill’s operational, trading, player management, and strategic expertise in U.S. sports books.

IGT’s PlayShot sports betting platform is already live in four U.S. states as a dedicated B2B solution for sportsbook operators. William Hill operates sports books under its own or partner brands or provides risk management services in all five states where sports betting is active today.

“By forming this partnership with William Hill, we are able to bring to our lottery customers in every state a world-class combination of technology and operational expertise,” said Renato Ascoli, IGT CEO, North America.

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