William Hill to vamp up social media presence

UK bookmaker William Hill has employed the services of London based “Lexis – the recommendation agency”, an external social media and public relations firm, to promote the company to other markets as it expands internationally.

Kate Miller, public relations manager at William Hill told PR Week: “Social media have become more and more important with sports fans and others, as you can tell from the Olympics. For example, Twitter is a recognised comms stream now, and for us it’s about working to make the best of the content we’re producing.  The internet and social media allow us the opportunity to promote to other markets as we expand internationally, and tailor our content to various different marketplaces.”

Supported by Lexis’ senior associate director Gareth Griffiths, the three month project is an expansion on the agency’s WilliamHill.com Greyhound Derby project undertaken earlier this year.

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