Williams Interactive launches Belgian site for Jackpot Party

Williams Interactive, the online gambling provider subsidiary of US gambling group WMS Industries, has launched a Belgian-licensed site for the company’s Jackpot Party online casino.

JackpotParty.be is a new online casino exclusively featuring WMS Gaming content to residents of Belgium. The fully legal and regulated site was designed and developed by Williams Interactive group entities and is operated in association with Groupe Partouche SA, the largest land-based operator in Belgium and France and one of Europe’s largest casino operators with nearly 50 casinos.

The new full-service online casino represents the first B2B deployment of Williams Interactive’s managed services online gaming solution and marks a significant progress point in demonstrating to local casino operators and their players the benefits enabled by the convergence of land-based and online gaming, a company spokesman said Thursday.

JackpotParty.be online punters have access to a wide array of Williams Interactive’s games, including 27 classic WMS themed slot games such as Super Jackpot Party, Gold Fish, Reel ’em In!, Jungle Wild, Alice & the Mad Tea Party, Kronos and Zeus.

Also on offer is the Jackpot Party Progressive – the first accumulating online jackpot in the Belgium market that can be awarded on any game, with any wager and at any time. The online casino also features classic casino table games such as roulette, blackjack and baccarat.

Orrin J. Edidin, president of WMS Industries Inc. and CEO and president of Williams Interactive LLC, said, “The JackpotParty.be online casino delivers to players the convenience of playing at home in addition to playing at the casino and is an exciting complement to Groupe Partouche’s leading land-based casino operations.

“The online experience is tailored to the Belgian player, with fully localised web sites in French and Dutch, multilingual customer support and localized payment solutions.

“As our first i-gaming B2B execution, the launch of JackpotParty.be is an important milestone in our online gaming strategy.”

The launch is being supported by television and digital campaigns airing in both French and Dutch languages to citizens throughout Belgium. Running from April 16 to May 5, these advertisements showcase the synergistic benefits between land-based and online gaming experiences for players in Belgium and the excitement of the online casino, which currently features 27 WMS slot games and more than 20 table and card games.

Fabrice Paire, chairman of Groupe Partouche, said, “The launch of our online casino is an exciting milestone for our business….we are delighted to launch JackpotParty.be in close collaboration with Williams Interactive….to extend its popular gaming content to our customers online in a branded continuation of our in-casino experiences.”

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