Williams Interactive in game server deal with Ladbrokes

Scientific Games Corporation subsidiary Williams Interactive will add a full portfolio of its interactive games to Ladbrokes.com, integrated through the Williams Interactive Remote Game Server, following a multi-year agreement announced today (Monday).

The portfolio is expected to go live on mobile and PC platforms on Ladbrokes.com by the middle of 2014.

Many of the titles are already available to patrons of Ladbrokes betting shops through Ladbrokes’ relationship with SG Gaming, a sister company to Williams Interactive.

The expanded access to themes already popular in our betting shops, including the fan-favourite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices,” said Richard Poole, Head of Product for Ladbrokes Digital. “In addition, their wide array of one-of-a-kind game engines like Colossal Reels and Double Money Burst are already exciting online players across Europe, and will provide new and engaging casino options for our player community.”

Jordan Levin, Managing Director for Williams Interactive, added, “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step for Williams Interactive. We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favourite slots at retail shops, from home, and on the go.”

Williams Interactive is on a roll, just last week the company announced a deal that will see the provision of its Las Vegas-style slot games to gaming sites running on the GameSys Group platform in New Jersey (see previous reports).

Ladbrokes also launched Playtech live games across both online casino desktop and mobile channels this past week.