Winamax finds a shorter route into the Italian market

When Italy, Portugal, France and Spain begin sharing their online poker player pools (see previous reports) French operator Winamax should be in pole position, having this week secured a fast route into the Italian market by buying bet-at-home’s Italian licence.

The agreement with bet-at-home comes as anticipation grows that additional new Italian licenses will soon be offered to operators by regulator Agenzia delle dogane e dei Monopoli. Existing licensees will have their licenses renewed as part of this project, making Winamax’s purchase all the more timely.

The consideration paid for the bet-at-home licence has not been disclosed.

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