WinView startup attracts prominent backers

Sports betting startup WinView has raised $12 million in its latest financing round attracting “prominent” backers that include Ted Leonsis – Chair of Monumental Sports & Entertainment, LionTree investment bank and Graham Holdings – Discovery Communications.

The proceeds from the series B funding round will enable further development and marketing of WinView, Inc.’s sports betting app which it describes as “the nation’s #1 second-screen live TV sports prediction platform.”

According to WinView, the app intertwines live TV sports, mobile apps, games of skill and interactive advertising “so that sports fans and fantasy players can enjoy sports on TV in a new way by having more fun and interacting with their favorite teams, and with each other”.

The app, available on iOS and Android, allows players to play along in real time with live televised sports and compete to accurately predict the plays on the field in order to win cash prizes.

“The WinView Games app is changing the way fans watch live TV sports,” David Lockton, founder and CEO of WinView, Inc. said. “Our two-screen technology now backed by 40 patents enables sports fans to get closer to the action and create social connections while testing their knowledge of the sport through in-game predictions.

“With a skill-based multi-sport platform that offers immediate gratification, we are fueling competition among fans while also driving greater tune-in to live televised sports.”

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