WMS acquires Jadestone

WMS Industries will enhance its B2B game server and interactive content distribution with the acquisition of online gaming content provider Jadestone Group AB for an undisclosed consideration.

Termed as a “tuck-in” acquisition, Jadestone capabilities will enhance WMS’ portfolio of gaming content, online products and content distribution for online gaming companies while accelerating its strategy of further developing a suite of interactive products and services.

Jadestone primarily services customers in Europe which include Betfair, Betsson, bwin.party, Microgame, Paf and Unibet amongst other high profile gaming companies.

Orrin J. Edidin, president of WMS, said, “With a proven management team and a decade of experience in development and platform integration for online gaming industry leaders, Jadestone brings a complementary mix of expertise and technology solutions to WMS.”

Robert Henrysson, chief executive officer of Jadestone, added: “We are excited to join WMS and take full advantage of the many new opportunities available to develop leading end-to-end interactive solutions. Combining our entrepreneurial creativity with WMS’ culture of innovation sets an exciting next stage in our business development.”

Additionally, the tie-up will focus on the development of website, mobile and social platforms, Edidin adds: “Global gaming markets are rapidly moving toward content convergence and multi-channel distribution as consumers demand ready access to their favorite engaging entertainment content across multiple platforms.”

WMS is the parent company of UK-based JackpotParty.com online casino, recently launched its Lucky Cruise social casino on Facebook and has an established mobile portfolio.

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