WMS enters into B2B deal with Bonnier Gaming

WMS Industries interactive division Williams Interactive signed an online content licensing agreement with Malta-based Bonnier Gaming this week.

Bonnier Gaming will have access to WMS’ online games library on its various websites, expanding WMS’ portfolio to new audiences within the second half of 2013.

Orrin J. Edidin, president of WMS Industries Inc. and chief executive officer and president of Williams Interactive LLC, said, “Our game server integration team has an established relationship with Bonnier Gaming, and we are excited to expand that relationship to include the online launch of our classic WMS slot games.”

“WMS has a well-established history for providing innovative games that players enjoy and is an ideal partner for Bonnier Gaming. With a broad array of WMS games that have already proven popular on local casino floors in Sweden, we look forward to providing our online players with access to a broad library of that same great gaming content,” added Jacob Lindorff, chief marketing officer of Bonnier Gaming.

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