WMS interactive subsidiary in Iowa land casino deal

Williams Interactive, the online subsidiary of the WMS gambling group, has launched a first-of-its-kind, white-labeled B2B suite of interactive products and services on its Play4Fun Network platform with the Meskwaki Bingo Casino in Tama, Iowa.

The Play4Fun Network product is a customised, interactive platform with online gaming entertainment and socialisation capabilities that enables a casino to create an online player community under the umbrella of its unique brand, facilitates player connectivity with in-casino entertainment and integrates with the casino’s website to offer authentic WMS play-for-fun slot and casual games, dynamic player messaging and social features to engage existing players and attract new online players.

WMS additionally announced Monday that agreements to provide the Play4Fun Network platform to the Kewadin Casinos in Michigan and the Treasure Island Resort & Casino in Welsh, Minnesota are in progress, and expects to launch customised websites at these venues in the next several weeks.

The cloud-based Play4Fun Network destination includes a full suite of play-for-fun casino games, video poker and mini-games, and is expandable to provide a foundation for the eventual transition to online real-money wagering, including the world-class online poker platform of 888, when it becomes legally enabled in the United States.

The platform offers comprehensive tools to enable the advanced socialisation capabilities that players have come to expect in their online gaming experience and direct-to-player messaging, such as casino property news and promotions. It includes access to WMS’ Player’s Life Web Service that provides unique player connectivity between in-casino and at-home gaming entertainment to create an enhanced player gaming experience, along with analytics and capabilities to integrate with a casino’s player loyalty programs and casino management system, all designed to build and enhance the operator’s unique brand and player strategies.

Orrin Edidin, President of WMS and CEO of Williams Interactive, said, “Our Play4Fun Network platform delivers an unprecedented player experience via a casino-branded online destination. Our customizable online player destination is unique in that it enables casino operators to bring authentic slot-based, play-for-fun gaming entertainment experiences to their players on their websites, all while promoting their brand in the online marketplace and establishing their own distinctive online player community. Offering players a great gaming entertainment experience is essential to building player loyalty, whether that’s on the casino floor, online at home or on a mobile device.”

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