Wolverhampton Wolves sign sponsorship deal with Asia-facing sportsbook W88
News on 15 Jun 2018
News on 15 Jun 2018
The Wolverhampton Wolves football club has announced a two-year sponsorship deal with Asia-facing and Philippines-based online gambling firm W88, which will see the global online gaming operation feature on the front of the club’s 2018/19 Premier League shirt.
W88 will also be prominent on Wolves’ full range of training wear, which will be released alongside the new home kit later this month. As principal partners, W88 will also work with Wolves on a host of mutually beneficial activations throughout the partnership, which is the largest of its kind in the club’s history.
Wolves Managing Director Laurie Dalrymple said: “We are delighted to confirm W88 as our shirt sponsor for Wolves’ first season back in the Premier League. The commitment they have shown Wolves even extends to them allowing their logo to be changed to black and grey to complement our old gold, rather than their brand’s usual blue colour, something which we are very grateful for.
“This partnership is certainly the largest in the club’s history, and we are looking forward to working with W88 over the next two seasons.”
Hilly Ehrlich, business development manager of W88, said: “This partnership is a major step for us in expanding our global footprint and we look forward to working with the club to engage the fans and supporters of Wolves, both in the UK and worldwide.”
W88 offers an array of products from sports betting to live dealer casino, poker and slots, and as such the company brand will appear on any products designed for Wolves supporters under the age of 18.
The operator has a link to English football in the shape of Three Lions and Liverpool player Emile Heskey, who was signed up to be a brand ambassador in February this year.
