A word of advice on gambling advertising
News on 13 Dec 2014
News on 13 Dec 2014
The Committee of Advertising Practice, a UK body that specialises in advertising guidance and works closely with the Advertising Standards Association, has published a review of the evidence on gambling advertising and its impact on young people and problem gambling behaviour, advising operators to take all reasonable steps to avoid targeting the under-aged.
CAP says the evidence shows that the impact of gambling advertising on these areas is limited, and that it is confident that the strict content and scheduling rules in place set the right level of protection for young and vulnerable people.
The review was launched in response to a request by the UK government’s Department of Culture Media and Sport and forms part of a multi-agency process looking at how gambling is advertised (see previous reports).
The work follows independent research findings published earlier this year by the ASA which showed that its decisions on complaints around gambling ads meets societal expectations.
CAP will continue to focus on the overall issue to keep pace with legitimate concerns within society, and will work proactively to ensure that advertising by gambling companies remains responsible, with specific attention to:
* Producing enhanced guidance for advertisers.
* Working with academics and other experts to ensure the rules continue to identify and address the particular risks and vulnerabilities associated with gambling advertising.
* Working with fellow regulators to expand and improve the evidence base.
Shahriar Coupal, director of CAP said: “We know gambling can be a contentious issue which is why there are strict rules in place to ensure it’s advertised responsibly. While our Review shows that our regulation of gambling ads is effective, we’re staying vigilant and will act where evidence shows that children or vulnerable people might be at risk.”
See the full review and guidance notes here:
