World Cup wagering helps Bet-At-Home quarterly

Betclic Everest Group subsidiary Bet-At-Home.com has delivered further strong growth in Q2-2014, aided by solid business flowing from the World Cup football festival in Brazil during the quarter.

Earnings before tax rose y-o-y by Euro 1.9 million to Euro 9.3 million, while GGR for the half-year to June 30 soared 27.9 percent to Euro 53.1 million, with amounts wagered up 18.5 percent year-on-year to Euro 1.078 billion.

Despite heavier than usual marketing spend on the World Cup in the quarter, which drove half-year marketing costs up 48 percent to Euro 24.6 million, the company was pleased with the return on investment on the World Cup and performance overall, commenting that the new players brought in by the football festival hold the promise of increased future business.

Bet-At-Home’s player base increased by 400,000 to 3.8 million, thanks to the World Cup.

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