Worldlink Sport has entered into a Heads of Agreement to become the UK football club and league website provider Club Website Limited’s (CWL) official betting and gaming partner commencing on August 1, 2012.
Under the terms of the deal Worldlink Sport will provide dedicated desktop and mobile applications together with its betting brokerage partner, Bet Butler providing Club Website users with access to available odds across 60 bookmakers. Additionally, Worldlink Sport is required to make certain unidentified upfront payments to Club Website Limited.
Director of Club Website, Richard Stenson said: “I am absolutely delighted to welcome Worldlink Sport as one of our key partners. They have impressed us not only with their product but with their commitment to generating revenue for grassroots football and we are looking forward to building a successful relationship with them. It further demonstrates the appeal of our business model and rapidly growing user base to blue chip companies.”
Neil Riches of Worldlink Sport added: “We are looking forward to providing users of Club Website not only an enhanced betting experience, but a percentage of revenues will ultimately go back to grassroots football which is a fundamental part of our business model and offering to sports teams and fans.”
Club Website Limited initially began when founders Johan Haynes and Richard Stenson started an online home for their local football club. Six years later, the company claims it represents 300 amateur leagues, administers websites for around 39 000 football teams across the United Kingdom and provides monthly services to 1.1 million footballers.