Wynn resorts applies for online licence in New Jersey

After standing back and watching the implementation of online gambling regulation in New Jersey last year, it appears from filings with the New Jersey regulator Monday that Wynn Resorts, acting in partnership with 888’s All American Poker Network and Caesars Interactive Entertainment, is now intent on entering the market.

Teaming up with other companies would be Wynn’s fastest route into the state market, as the company does not have a local land presence. Wynn and AAPN agreed to collaborate back in September last year in an arrangement which envisioned online operations in both Nevada and New Jersey .

That agreement would see the partners using the Caesars Entertainment land presence in Atlantic City as the place to locate its servers.

With the Virgin-Gamesys-Tropicana Atlantic City  alliance due to launch on the New Jersey online gambling scene this Friday,  the competition is heating up, and observers expect the level of marketing activity to substantially increase this year.

Once Wynn has achieved licensing, and there appears to be little reason for the regulator to refuse to grant this, the competition for New Jersey players will become even more intense, challenging the present domination of the market by Borgata-Bwin and Caesars-888, who respectively hold 30 percent of the online casino market and 59 percent of online poker, and 23 percent casino and 38 percent poker for Caesars.

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