XLMedia purchases Whichbingo affiliate firm

UK-listed performance marketing firm XLMedia has announced the acquisition of online bingo, and more recently online casino, affiliate WhichBingo.co.uk for an undisclosed consideration.

Integration of the firm is expected to be completed within the second half of 2018, a press statement reads.

“We are delighted to have acquired such a well-regarded UK brand,” Ory Weihs, chief executive officer of XLMedia, said. “WhichBingo fits perfectly into our strategy of acquiring high quality assets across regulated markets.”

“We continue to see a healthy pipeline of acquisition opportunities as we seek to both strengthen and broaden our market reach during 2018.”