Yahoo and ESL in major eSports deal

Yahoo Esports and major eSports tournament organisers ESL have announced a new partnership on streaming, tournaments and associated sponsorship opportunities.

Fans of the ESL One and IEM events can expect to see more coverage on Yahoo as a result.

“ESL is in a unique position to be able to offer access to some of the world’s best eSports competitions, and having a partner like Yahoo Esports means we won’t only reach a broader audience with a supreme quality broadcast, but also deliver exclusive editorial content for eSports fans worldwide,” said ESL’s Nik Adams in a company statement.

“Yahoo Esports is a fantastic partner to team up with for the broadcast and coverage of our key events, and we are looking forward to working with them on new and exciting content for our viewers.”

Yahoo Esports launched in March and covers the big titles like League of Legends, Counter-Strike: Global Offensive, Dota 2, Street Fighter V and Heroes of the Storm (see previous reports).

“Our Yahoo Esports team is extremely excited to be partnering with ESL to bring greater coverage of its leading Esports events, as well as innovate in new competitive formats and content offerings that we are sure will excite both fans and advertisers alike,” Zachary John, VP of Yahoo Video and Esports, said.

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