Yggdrasil enters the Danish market with JackpotJoy deal

Swedish online gambling games developer Yggdrasil Gaming has made its first move into the Danish market with an agreement to provide games and promotional tools to Jackpotjoy Group brands Vera&John and InterCasino.

The deal will see Vera&John and InterCasino offer its customers in Denmark the full portfolio of Yggdrasil titles; the brands will also receive Yggdrasil’s collection of in-game promotional tools, including Cash Race and Missions, as well as the Brag social sharing tool.

Fredrik Elmqvist, CEO at Yggdrasil, said Thursday: “We are committed to growing our footprint in Europe’s regulated markets, so it was a logical next step for us to enter Denmark with Vera&John and InterCasino.”

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