Yggdrasil extends partnership with Betsson

Yggdrasil Gaming will expand into a number of new markets including Denmark, Spain, Latvia and Italy following an extension to its existing collaboration with Betsson.

Betsson’s Italian brand starcasino.it is the first to go live with Yggdrasil content which will be followed by other markets in the near future.

Yggdrasil CEO Fredrik Elmqvist said: “Betsson was one of Yggdrasil’s very first customers when we signed a partnership back in 2014, and we have both gone from strength to strength in the years since.

“Given the increased scale of both businesses now operating across multiple jurisdictions, it made sense for us to update our partnership into something more comprehensive. This framework will ensure that the deep, strategic partnership between Yggdrasil and Betsson continues to flourish.”

Betsson Group’s Andy Broughton Braithwaite added: “Yggdrasil is a popular choice with our players across many countries and brands and their releases are of a consistently high quality, that’s why we see this as an important extension of an already successful partnership.”

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