Yggdrasil inks lottery games deal in Sweden

The Swedish online gambling and lottery games developer Yggdrasil Gaming has entered the Swedish regulated gaming market via a collaborative project with Svenska Klubbspel AB – the joint venture between media partner Metro and casino operator Cherry – to deliver bespoke lottery gaming products in support of a number of Swedish beneficiaries and the non-profit Sports Alliance.

‘Klubblo’ is the Sports Alliance’s own lottery and will potentially benefit the 20,000 plus sports clubs and 70 special sports federations that are members of the Swedish Sports Confederation.

Yggdrasil will provide a number of its games and will enable clubs to customise and brand their own lottery games to capitalise on the strength of their own brands and fan bases. The full commercial launch is expected for Q4 2014.

Fredrik Elmqvist, CEO of Yggdrasil Gaming, commented: “Klubblo is a particularly exciting project for Yggdrasil, being our first step into both the world of the World Lotteries Association and the regulated Swedish market.

“We have been working on this since autumn last year and we’re delighted to now see these games live for the Swedish Sports Alliance and Klubblo.”

Lasse Dilschmann, CEO of Klubblo, said: “Yggdrasil have some fantastic experience in the gaming industry, particularly in the fast-moving slots market, as well as the lottery segment. They have a unique approach and they were the obvious choice to deliver something truly conceptual and innovative for Klubblo.”

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