Yggdrasil introduces new replay feature to its games

Swedish online gambling games developer Yggdrasil claimed in a statement Thursday that it has launched a “revolutionary” new promotional tool which allows punters to watch the replays of winning spins and share them with friends and fans on social channels.

The company has appropriately titled its innovation BRAG, and it comes as a player-facing subsection of the Yggdrasil BOOST collection of promotional tools. It will help improve operators’ organic social media volume by encouraging players to share replays of winning spins on Facebook and Twitter.

“The replay and share functionality – the first of its type in the industry – will initially allow players to watch and share replays of winning rounds on Yggdrasil’s tournament leader board,” the statement reveals.

“Future updates will give players the opportunity to also share any big win or any spin from their last 10 game rounds. Early testing has shown the tool to be hugely popular with players, increasing engagement and improving the overall experience.”

The launch of the new tool coincides with a new Euro 25,000 network campaign tournament for the popular slot Golden Fish Tank, which is scheduled to run between August 12 and 21.

Yggdrasil CEO Fredrik Elmqvist said: “Once again Yggdrasil has launched an industry-first innovation which has the potential to drive revenues for operators and create a more engaging experience for users. There will be plenty more to come from BRAG, with new features to be rolled out in the coming months.”

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