Yggdrasil to supply games to Genting

Online gambling games and software provider Yggdrasil Gaming announced Wednesday that it has signed a deal with the major gambling group Genting to provide its suite online games.

Genting UK, part of the international Genting group of companies, will offer its online players Yggdrasil’s full games catalogue, including the successful Vikings series.

In addition to the library game titles, Genting will benefit from BOOST, Yggdrasil’s proprietary suite of in-game promotional tools, providing in-game tournaments and leader boards, configurable cash races, and gamification features proven to increase player retention and engagement.

Both parties anticipate integrating further Yggdrasil products as the stages of the partnership evolve.

Genting director of gaming product Rob Hoddinott said: “Our focus is on presenting the most exciting and engaging gaming experiences. Yggdrasil’s products have a proven appeal among a broad range of slots players, so they will be a very positive addition to our online casino.”

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