Yggdrasil widens YGS Masters programme

Swedish online gambling games provider Yggdrasil Gaming announced Thursday that it plans to invite selected independent games studios to develop titles on its platform with the launch of Yggdrasil Game Server (YGS) Masters.

The invitation-only, semi-open platform will see Yggdrasil curating content from the world’s leading independent games studios, providing participants’ access to its BOOST suite of in-game promotional tools, allowing studios to develop their own versions of these tools within their game clients. This will include the ability to run network campaigns.

YGS Masters will be led by new Yggdrasilian Stuart McCarthy, who assumes the role of head of studio partnerships. McCarthy has previously worked for BetClic and NYX, where he was product manager for OGS.

Fredrik Elmqvist, CEO at Yggdrasil, said: “YGS Masters is a strategic initiative in reaction to gaming’s increasingly fragmented value chain. With direct integrations scarce, independent suppliers require the support of an established partner with forward-leaning technology”.

McCarthy said: “The programme will be independently managed, away from the existing Yggdrasil game studio business and will furnish a very select group of the world’s best game developers with Yggdrasil’s proven, market-leading BOOST tools.”

Related and similar