YGS Masters welcomes AvatarUX Studios

Yggdrasil’s Game Server (YGS) Masters portfolio has welcomed its latest independent studio partner, Hong Kong-based AvatarUX Studios.

AvatarUX is a real-money and social games studio specialising in interactive, portrait-first casino games with an Asian DNA for the European market, offering action-packed 3D graphics and state-of-the-art in-game gamification.

The Hong Kong-based business becomes the fourth studio to join YGS Masters following Rabcat, Northern Lights, and Fantasma Games with each studio working collaboratively with Yggdrasil to develop and deliver unique content in line with Yggdrasil’s global content roadmap.

AvatarUX has a strong focus on user experience, merging video and casual game concepts with casino features, and delivers its games via Swedish born, Asia-based promoter and serial iGaming investor Carl Wahlin. The first game to be delivered is titled ‘Kingpin’.

Check out the preview here.

Stuart McCarthy, Head of Studio Partnerships at Yggdrasil,: “We are hugely excited to be partnering exclusively with AvatarUX. What we have seen so far has been stunning so we can’t wait to release a series of collaborative new titles onto the market.

“YGS Masters is about forging partnerships with the world’s premier independent studios that fit in with local criteria across a multitude of markets. This then brings new, high-quality and highly original gaming experiences to our customers.”

Carson Wan, Managing Director, AvatarUX, added: “The YGS Masters programme is rapidly growing to become a leading venture allowing independent studios to blossom, and we eagerly look forward to being part of it.

“Our games are unique. Why do we make slot games in Asia for the European market? Well, it worked for Bruce Lee! YGS Masters now gives us the opportunity to use Yggdrasil’s infrastructure and platform capabilities, including BOOST®, to really push us, enhance our games and take our business to the next level.”

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