Zynga expanding Indian operations

The Indian Times reports that San Francisco-based internet social gaming developer Zynga is expanding its Indian development activities.
“We are hiring aggressively for our Bangalore office,” Cadir Lee, the company’s CTO said in a week where Zynga announced its intention to create its own gaming network instead of paying a thirty percent cut to Facebook, and unveiled new products .
The company, which boasts over 60 million daily active users, has filed with the US Securities and Exchange Commission (SEC) to raise $1 billion in an initial public offering.
Although he was coy about releasing numbers, Lee said that Zynga is heavily recruiting engineers to work on distributed systems and real-time social, senior staff and creative people who can design gaming features.
“While we are looking at all sorts of emerging markets, India is a strategic R&D centre for us,” he said. “We had earlier moved some of our game maintenance and underlying system architecture work to India. There are plans to start game development there as well.”
Zynga chief executive Mark Pincus said earlier this week that the company’s new direct-to-consumer strategy, called Zynga Direct, will allow “a direct relationship with consumers… where we can give you a whole sandbox and create socialness around the games.”

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