Zynga turning its fortunes around

Social gaming firm Zynga and Ourgame International have partnered in a multi year deal to bring the World Poker Tour (WPT) brand to Zynga’s flagship social brand Zynga Poker with the launch of WPT-themed, in-game tournaments later this year.

“We’re incredibly proud to bring the World Poker Tour to Zynga Poker,” Adam Pliska, CEO of the World Poker Tour, said.

“Zynga has built the largest social poker game, and we are confident their millions of players will enjoy their experience even more with the introduction of WPT-themed tournaments in Zynga Poker.”

“We’re proud to partner with World Poker Tour, a global leader in real-world poker tournaments, to deliver an authentic in-game tournament experience to our Zynga Poker players later this year,” added Bernard Kim, President of Publishing, Zynga.

“WPT has innovated in the sport of poker for more than 16 years, and our new free-to-play WPT-themed Zynga Poker tournaments will put the most competitive and genuine poker experience in the palm of players’ hands.”

In related news, Zynga released its full year 2017 results delivering a series of all-time-highs and heartening growth in mobile revenue and mobile bookings.

The company reported a 29 percent increase in mobile revenue, and a 23 percent increase in mobile bookings year-over-year referencing all-time-highs in its flagship brand Zynga Poker.

Zynga ended 2017 with the highest Group mobile average DAUs in four years and a profitable year for the first time since 2010.