The US social gaming giant Zynga’s partnership with Bwin.Party Digital Entertainment is due to bear fruit soon, judging by publicity moves this week in which the partnership began promoting two online gambling websites in the UK.
The Zynga Plus Poker.co.uk and Zynga Plus Casino.co.uk sites affirm earlier commitments by the partnership that real money action will kick off early in 2013, and are currently engaged in building player email lists.